AIR™ (Affinity Index Ranking) technology is our revolutionary, patent-pending technology for ranking web pages. AIR™ technology provides highly targeted search results by understanding the context of pages on the web.

We believe that AIR™ technology vastly improves the overall search experience. If a consumer is searching for a "television," for example, AIR™ technology returns information that can be used to aid the research process and help consumers educate themselves on buying a television. General search engines often return information that is irrelevant to shoppers such as the web sites of various television stations.

AIR™ technology represents a fundamentally new approach to ranking web pages that integrates advanced concepts from Applied Physics and Engineering Dynamics. It identifies exceptional web pages by understanding the level of interconnection between valuable sites from within specific fields of interest. AIR™ technology evaluates a web page based on what other "knowledgeable" sites in that specific field say about the page, and also evaluates the page based on what the page says about other "knowledgeable" sites in the specific field.

AIR™ technology considers a site to be valuable if 1) it receives links from valuable sites within a similar topic of interest and 2) if it provides links to other valuable sites within a similar topic of interest (while minimizing links to off-topic sites). General purpose search engine technologies such as Google's PageRank™ estimate the popularity of a given web page by looking only at links into the page and do so without any understanding of context.

By obtaining the standing of a web page within a given topic, AIR™ technology is able to provide exceptionally focused search results for users.

To better understand the benefits of AIR™ technology, we invite you to conduct product searches on Become.com and compare us to other search engines.